Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

He 7X'd Shopify Revenue WITHOUT Killing Profit 🤯 w/ Cody Wittick - Founder @ Kynship

What happens when you stop playing it safe with influencer marketing and start thinking like a CFO and a CMO? You get results like 772% growth in new customer revenue while decreasing CAC by 61%. In this episode of Shopify 1% with Cody Wittick from Kinship, we dive into what it really takes to scale a Shopify store today—from financial forecasting and creative strategy to why human-driven influencer content still outperforms AI. If you’re in that sweet $5M–$50M revenue range and wondering whether to hire in-house or partner with a growth agency, don’t skip this one. 🚀
Key Takeaways
📦 Product Seeding Still WorksSending free products with no strings attached to influencers can still drive massive UGC and ad performance—especially when managed at scale.
📉 Lower CAC + Higher LTV = Growth GoldmineBrands like Purdy & Fig saw 772% new customer growth while reducing CAC by 61%. It’s all about offer + creative + targeting.
🧠 AI Can’t Replace Authenticity (Yet)Cody breaks down why AI-generated influencers and UGC still fall short of the real thing—and why human connection still converts best.
🔮 Forecast Like a CFOGrowth without profitability is a trap. Kinship builds bottom-up financial forecasts tied to real cohort data, fixed costs, and customer retention.
🧪 Landing Pages Beat Product Pages (Most of the Time)They’ve seen conversion rates double using simple, focused landing pages instead of sending ad traffic to PDPs.
⚖️ AMER is the New ROASAcquisition Marketing Efficiency Ratio (AMER) gives a clearer view than just in-platform CPA, especially when measuring true new customer growth.
💡 $10K Growth Strategy? Start With Product Seeding + Content, Not Paid AdsIf you’re just starting, don’t spend your whole budget on paid. Use it to build an organic foundation and create lasting relationships.
🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
 
Resources & Links Mentioned in the Show
Kinship Agency: https://www.kynship.co/ Kinship App for Product Seeding: https://bit.ly/kynship-app Shopify Collabs: https://bit.ly/collabs-app Supergut: https://supergut.comPurdy & Figg: https://purdyandfigg.comLiquid Death: https://liquiddeath.comShogun Landing Page Builder: https://bit.ly/shogun-app Aaron Orendorff on LinkedIn: https://www.linkedin.com/in/aaronorendorffNick Raushenbush (Shogun): https://www.linkedin.com/in/nickraushenbush

STOP Using Shopify Product Pages as Landing Pages 🤦‍♂️ w/ Nick Raushenbush - CEO @ Shogun

Ever wondered why your product pages aren’t converting like they should? In this episode, I sit down with Nick Raushenbush, co-founder of Shogun, to dive deep into the art (and science) of building high-converting landing pages for your Shopify store. We break down the power of personalization, A/B testing, and SEO optimization—and why custom landing pages can convert up to than generic product pages. If you’re serious about scaling your store, this episode is your landing page masterclass.
🎯 Key Take-aways
🛠️ Product Pages ≠ Landing Pages Product pages are for closing, not storytelling. Landing pages are where the magic (and conversion) begins.
📈 Custom Pages Boost Conversions Merchants using tailored landing pages see up to 55% higher conversion rates than those sending traffic to default product pages.
🔀 A/B Testing is Your Secret Weapon Test headlines, buttons, layouts—even small changes can lead to massive wins. Shogun makes it super easy (we timed it: 7 seconds to launch a test).
🌎 Personalization Converts Better Create different experiences based on device, referral source, or even time of day. Yes, you can welcome Instagrammers by name.
⚡ Speed = Revenue The faster you can launch a campaign, the faster you can capitalize. Tools like Shogun eliminate dev bottlenecks.
🔍 Built-in SEO That Works Shogun’s keyword optimizer clusters your content, gives SEO tips, and helps you rank—because organic traffic is the long game.
📊 Data You Can Actually Use Insights, performance scores, and conversion tracking baked right into your editor—no more tab juggling.
🎉 Big Wins from Small Tweaks From moving an add-to-cart button above the fold to changing product images in bundles—these tiny shifts can deliver massive ROI.
📚 Resources & Links Mentioned in the Show
Shogun Experience Manager: https://getshogun.com 
Shogun on Shopify App Store: https://bit.ly/shogun-app 
Case Study on Clear Within’s 80% Add-to-Cart Boost: https://getshogun.com/customers/clear-within
True Classic Tees (shoutout example): https://trueclassictees.com
Shogun’s Free Trial (10 Days!): https://getshogun.com/pricing
Klaviyo (for customer-level personalization): https://bit.ly/klaviyo-s1p 
Best Landing Page Conversion Stats Source: https://blog.hubspot.com/marketing/landing-page-statistics
🎁 Special Offer:Try Shogun free for 10 days – no strings attached. Build your first high-converting landing page today: https://bit.ly/shogun-app 
 
🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
 

10 Mistakes KILLING Your Shopify Sales ☠️ - w/ Kurt Elster - Unofficial Shopify Podcast

⭐️⭐️⭐️ SPECIAL EPISODE ⭐️⭐️⭐️  
Kurt Elster and Jay Myers join forces to share their combined 40+ years of e-commerce expertise to reveal the 10 biggest mistakes destroying your Shopify sales.
The good news is, all of them are easy to fix! 
This is a fun episode that provides actionable insights that don't require technical expertise but can dramatically improve your bottom line. As Jay notes, "These are conceptually simple things, but yet some of the biggest brands in the world make these mistakes."
🔑 Key Take-aways
🛒 Style Your Checkout - The checkout is your customer's final handshake. Even high-end stores forget this crucial touchpoint that takes just 60 seconds to improve.
🔄 Subscriptions Aren't Enough - 92% of subscribers want more than just regular deliveries. Convert "subscribers" to "members" with exclusive pricing, early access, and partner benefits.
📋 Optimize Your Main Menu - Everything in your main menu should lead to money. Include trending items and sales collections to drive conversions.
🎯 Understand the Job of Your Website - Your site isn't just for selling; it's for building relationships, gathering customer data, and telling your brand story.
🥇 Focus on Your Top 1% of Customers - Your best customers can generate up to 40% of revenue. Find your true fans and build for them instead of worrying about those who leave.
📝 Create Compelling Product Pages - Treat product pages like landing pages with action shots, annotated photos, rich descriptions, and social proof.
🧠 Develop Authentic Brand Content - As AI-generated content becomes ubiquitous, authentic storytelling becomes more valuable for building trust.
💰 Get Off the Paid Ad Nipple - Diversify beyond increasingly expensive ads by focusing on owned channels like email, SMS, SEO, and blogs.
👥 Power Up Your Referral Program - Creating exclusive, limited, high-value referral opportunities can drive exponential growth through viral sharing.
🌎 Don't Ignore International Markets - Shopify Markets makes it easier than ever to expand beyond your home market for significant growth opportunities.
Resources & Links Mentioned in the Show
Master & Dynamic: https://www.masterdynamic.com/
Timbuk2: https://www.timbuk2.com/
Harney & Sons Tea: https://www.harney.com/
Tactical Baby Gear: https://tacticalbabygear.com/
Shopify Markets: https://www.shopify.com/markets
Bold Commerce Apps: https://boldcommerce.com/
Jobs To Be Done Framework: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done
 
🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
 

Shopify Promotions That Actually Work (And Don't Kill Your Margins) w/ Daniel Patricio (ex Shopify)

🎁 Special Offer for Listeners at the bottom 👇
Discounts and promotions can make or break your Shopify store’s success. In this episode, Jay Myers sits down with Daniel Patricio, ex-Shopify product leader and founder of Abra Promotions, to dive deep into how to run high-converting, strategic promotions without eroding your margins. Daniel shares how smarter discounting can increase conversion rates by 20-30% and boost average order value—without giving away profits. From automatic discounts that eliminate coupon codes to personalized promotional strategies, this episode is packed with insider insights on how to maximize revenue while keeping customers engaged. If you’re still relying on basic discount codes, you’re leaving money on the table. Listen in and start optimizing your promotions today!
🎯 Key Takeaways
✅ Better UX = Higher Conversion – Customers are 30% more likely to complete a purchase when discounts are automatically applied and visible rather than requiring a coupon code. 📈
🎁 Gift with Purchase > Discounts – Offering a free gift boosts perceived value and AOV more effectively than a percentage-off discount. 🛍️
🔗 Dynamic Discounting is a Game Changer – Abra allows merchants to show discounted prices automatically on the storefront, increasing trust and reducing cart abandonment. 💡
🏆 Exclusive VIP Offers Work – Giving your best customers private discounts or early access helps increase loyalty and retention. 👑
🎯 Personalized Promotions Convert Better – Instead of sitewide discounts, use tiered discounts, product-specific markdowns, and dynamic pricing to increase profitability. 💰
📱 Mobile & Affiliate Discounts Drive Sales – Integrating with platforms like Tapcart and Social Snowball allows brands to run targeted, seamless discounts in mobile apps and influencer campaigns. 📲
⚡ The Best Promotions Feel Exclusive – Limited-time, personalized, and unique promotions create urgency and drive action. ⏳
📌 Resources & Links Mentioned in the Show
Abra Promotions – https://bit.ly/abra-promos 
Daniel Patricio on LinkedIn – https://www.linkedin.com/in/danielpatricio/
Reactiv Mobile App Builder for Shopify – https://bit.ly/reactiv-app 
Tapcart (Mobile App for Shopify) – https://bit.ly/tapcart 
Social Snowball (Affiliate Marketing for Shopify) – https://bit.ly/social-snowball 
🎁 Special Offer for Listeners!
Daniel and the Abra team are offering FREE onboarding and setup of your first promotion—whether it’s a dynamic discount, gift with purchase, or tiered offer. Simply install Abra and mention this podcast to claim the offer! 🚀
 
 
🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
 

B2B is NOT a Business Model. It's a Channel. (and every Shopify store needs to leverage it)

B2B is not a business model, it’s a channel.
In this episode we sit down with B2B e-commerce expert Jason Greenwood to discuss the massive opportunities in B2B e-commerce, how Shopify is evolving to support B2B merchants, and why D2C Shopify brands should consider adding a wholesale strategy to their business. From Amazon Business disrupting distribution to Shopify’s B2B tools and marketplaces, this episode is packed with actionable insights for merchants looking to future-proof their brands.
Key Takeaways:
✅ B2B is a Channel, Not a Business Model – Even D2C brands should consider wholesale to de-risk their business and drive growth.
✅ Shopify is Going All-In on B2B – Shopify Plus now includes B2B features like price lists, minimum order quantities, account-based pricing, and CSV bulk ordering.
✅ Amazon Business is Changing the Game – The fastest-growing segment of Amazon’s business is B2B, and it’s reshaping the distribution landscape.
✅ Marketplaces Are Exploding – With 1,000+ new B2B marketplaces launching by 2024, wholesale is evolving beyond traditional distribution.
✅ Simplicity is Key in B2B Pricing – Avoid the trap of over-complicated pricing tiers; simple, scalable structures make B2B growth manageable.
🚀 Want to future-proof your Shopify store? This episode is a must-listen for merchants looking to expand into B2B and maximize their revenue streams.
LEARN MORE ABOUT SHOPIFY1PERCENT
Listen to our back-catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/ 
START YOUR SHOPIFY STORE!Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v 
 
🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
 
 

Ecommerce is Just Math - Let's Break it Down "Growth on Shopify" w/ Ken Ott from Metacake

Want to build a wildly profitable and scalable Shopify business? In this episode, I sit down with Ken Ott, a true eCommerce and Shopify veteran who has helped scale some of the biggest brands in on Shopify. We dive into the three core systems every top-performing Shopify brand has in place—and why most merchants fail by focusing on the wrong things.
🔹 What You’ll Learn in This Episode:✔️ The #1 overlooked system that separates struggling stores from 8-figure brands✔️ Why most brands are leaving money on the table by ignoring their existing customers✔️ Pricing secrets that let you charge more—and actually increase sales✔️ How to turn one-t
 
🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
 
ime buyers into raving fans who promote your brand for free✔️ The real reason your ads aren’t working (Hint: It’s NOT your targeting)
💡 Plus, Ken reveals the biggest myth in eCommerce that’s holding most entrepreneurs back—especially if you’ve ever felt guilty about charging higher prices.
This episode is packed with actionable takeaways you can apply immediately. And if you really want to dive deep, Ken shares details about his 4-day challenge designed to help eCommerce entrepreneurs scale profitably. Honestly everyone should join this! https://challenge.metacake.com/challenge 
 
LEARN MORE ABOUT SHOPIFY1PERCENT
Listen to our back-catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/ 
START YOUR SHOPIFY STORE!Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v 
 
🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
 

Time to KILL IT with Your Subscriptions on Shopify 🔥. w/ Matthew Holman from Subscription Prescription

🕹️ GET IN ON THE TRIVIA GAME. Details in the beginning of the episode. You can win over $6,000 worth of Shopify apps:  https://www.shopify1percent.com/p/trivia/ 💡 Episode Highlights:Subscriptions on Shopify aren’t dying—they’re just evolving! In this episode, we dive deep into what separates thriving Shopi9fy subscription brands from those struggling to survive. Matthew Holman is a leading expert in the space and he shares some of the best actionable insights you'll ever hear to build a high-retention, high-growth subscription business on Shopify. 
💣 The knowledge bombs he drops in this episode are insane! 💣
Key Takeaways – Are You Making These Subscription Mistakes?
✅ Why are some Shopify brands see 20,000 new subscriptions in just 3 months while others are failing?✅ How can a simple shift in your offer—like quarterly billing—boost retention and reduce churn?✅ Why are post-purchase engagement and onboarding emails critical to keeping subscribers happy?✅ What’s the one metric most subscription brands ignore—but should obsess over—to maximize revenue?✅ How can you turn your best subscribers into true brand advocates and increase their lifetime value?
Subscription Growth by the Numbers
📈 Subscription-based businesses on Shopify have grown by over 100% year-over-year, with merchants seeing 30% higher customer lifetime value (LTV) compared to one-time buyers.📦 92% of subscribers visit their customer portal at least once—are you using it to drive upsells and engagement?💰 Brands offering multi-month prepaid options see significantly lower churn than those relying only on month-to-month subscriptions.
🎙️ Host: Jay Myers🎙️ Guest: Matthew Holman (Subscription Prescription)
LEARN MORE ABOUT SHOPIFY1PERCENT
Listen to our catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/ 
START YOUR SHOPIFY STORE!Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v 
 
🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
 

What do the New Tariffs Mean for Shopify Stores?

The last few day have been a whirlwind. North American businesses on every side of the border have been trying to figure out what these new tariffs mean for their business. Shopify merchants are among many of those affected. 
There's a lot of information circling around, and it's in times like these it's important to make smart decisions you don't later regret. 
In this episode we talked about what the new tariffs mean for Shopify stores both in the US, and Shopify stores in Canada and Mexico. It effects everyone. 
 
LEARN MORE ABOUT SHOPIFY1PERCENT
Listen to our catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/ 
START YOUR SHOPIFY STORE!Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v 
 
🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold

The Right Way to Use Push Notifications for Maximum Growth on Shopify - With Arvind Subramanian, Head of Partnerships @ Pushowl

🚀 Did you know that push notifications can drive up to 30% higher engagement rates than email and SMS combined?
In this episode we sat down with Arvind Subramanian from PushOwl (https://bit.ly/pushowl-app) to break down the power of browser push notifications—the often-overlooked channel that’s helping top Shopify brands boost conversions, recover abandoned carts, and increase repeat purchases.
Why You Can’t Ignore Push Notifications
📈 50X+ ROI during major sales events like BFCM and holiday promotions🛒 80% cart abandonment recovery rate using real-time browser notifications🔔 Unfiltered, unregulated direct-to-customer messaging—no spam filters, no inbox clutter🎯 Hyper-personalized notifications tailored by behavior, location, and purchase history
What You’ll Learn in This Episode:
✅ What exactly are push notifications, and how do they work?✅ How major Shopify brands are using them to win back customers✅ The biggest mistakes merchants make with push notifications—and how to avoid them✅ How AI-powered "smart delivery" ensures messages land at the right time✅ Why collecting subscribers today (even if you're not using them yet) is a must for future success
💡 Pro Tip: If you’re spending money to drive traffic but not using push notifications, you’re leaving revenue on the table. Listen in and find out how top brands are turning casual browsers into high-intent buyers!
📢 Don’t miss this one—your sales strategy will never be the same.
 
Resources Mentioned in This Episode
Push Notification & Marketing Automation Tools
PushOwl – Browser push notification tool for Shopify merchants (https://bit.ly/pushowl-app)
Brevo – (formerly Sendinblue) Email & SMS marketing platform, parent company of PushOwl (https://bit.ly/get-brevo)
Shopify Marketing Automation – Shopify’s built-in automation tools for email, SMS, and push notifications
Shopify Flow – Shopify’s automation tool that integrates with PushOwl for advanced triggers (https://bit.ly/shopify-flow)
E-commerce & Conversion Optimization
Google Analytics – Web tracking & analytics tool (https://analytics.google.com/)
Bold Subscriptions – Subscription management tool for Shopify (https://bit.ly/bold-subs)
Meta Ads – Facebook & Instagram ad platform (https://www.facebook.com/business/ads)
TikTok Ads – Social media advertising on TikTok (https://ads.tiktok.com/
LEARN MORE ABOUT SHOPIFY1PERCENT
Listen to our catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/ 
START YOUR SHOPIFY STORE!Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v 
 
🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers 
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold

How to REALLY Leverage Video on Your Shopify Store - With Claudiu Cioba - Co-Founder and CEO @ VideoWise

Here's why video matters for your Shopify store: 
📈 It boosts conversion:
64-85% of consumers are more likely to purchase a product after watching a video about it.
Product pages with videos see an 80% higher conversion rate on average compared to those without.
Shoppers who watch videos are shown to spend 34% more per transaction than those who don’t.
50% of consumers say they use online videos to decide which brand or product to buy.
😍 It boosts engagement:
Viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading text.
73% of consumers prefer learning about products through videos over text or images.
Pages with videos experience an average 2-minute increase in time spent by users.
❤️ It boosts customer loyalty: 
57% of consumers feel more confident buying online when they’ve seen a product video.
Engaging, storytelling videos can improve brand recall by 80%.
Video content can improve customer retention rates by 33%, especially when used for product tutorials or unboxing.
💰 It boosts THE BOTTOM LINE: 
79% of people say a brand’s video has convinced them to buy a product or service
My guest today is Claudiu Cioba, he's the founder and CEO of VideoWise. (https://shopify.pxf.io/aO5zEM)
The bottom line is, video has become absolutely critical to converting today's shoppers. If you really want to maximize the value of video on your Shopify store, this is the perfect episode for you, and VideoWise is an amazing platform to look into. 
RESOURCES MENTIONED IN SHOW: 
VideoWise - All in one Video Commerce Platform for Shopify - https://shopify.pxf.io/aO5zEM
BE A GUEST? Interested in being a guest, or know who'd be a good guest for the show? We'd love ot here from you: Shopify1Percent.com
START YOUR STORE!Haven't started your Shopify store yet? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v 
 
🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶
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