Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

RETENTION GURU, Jimmy Kim "How to Turn Your Shopify List Into a Profit Machine"

🚨 DON'T MISS COMMERCE ROUNDTABLE NEXT WEEK: https://commerceroundtable.com/ (Use Code: BOLD for a special discount when you register) Blasting random emails and calling them campaigns is not a strategy. Only 2% of the emails brands send are automations, yet they drive about 40% of email revenue. In this episode of Shopify1Percent, I sit down with Jimmy Kim, cofounder of Sendlane and host of The ASOM Pod, to dig into how Shopify merchants can flip retention into their biggest profit driver. From RFM segmentation to automations that print money while you sleep, this is one you don’t want to miss.
Key Take-aways
Why only 2% of emails being automations is the biggest missed opportunity in ecommerce
The compounding effect of repeat purchases (26% more likely to buy after order two, 39% after order three, 48% after order four)
Tactical strategies to make automations like abandoned cart, post-purchase, and shipping updates do the heavy lifting
How SMS can drive instant results when used smartly alongside email
Why Shopify merchants need to obsess over CLTV-to-CAC ratio, not just ROAS
Practical ways to segment customers using RFM analysis without overcomplicating things
🫶 Please support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
Resources & Links Mentioned in the ShowJimmy Kim on LinkedIn: https://www.linkedin.com/in/jimmykimSendlane: https://www.sendlane.comThe Awesome Pod: https://www.sendlane.com/podcastCommerce Roundtable: https://www.commerceroundtable.comShopify: https://www.shopify.comBold Commerce Apps: https://boldcommerce.com/shopify

🏆 SHOPIFY 1% WINS: Throw Away Your Old Black Friday Playbook. Do This Instead!

🎬 🍿Today's episode was based on this video. https://youtu.be/z10ea3mj_BQ 
The podcast will make sense if you're listening to just the audio version, but there is a lot more value in the visuals in the video if you're able to watch. 
Black Friday as gotten boring... It's the same old sales every year, confusing coupon codes, no emotional connection, and brands are standing out less and less in the inbox. 
What if your best customers never had to touch a coupon code again and instantly saw their VIP pricing the second they logged in? And not just saw VIP pricing, but FELT like a VIP.In today’s 1% Win, I break down how you can unlock true member-style pricing on Shopify. With 79% of consumers saying loyalty programs make them more likely to stick with a brand, and VIP shoppers spending 3x more than average customers, this simple tweak will transform your revenue.
Key Take-aways💡 Why traditional discount codes actually frustrate customers—and how to fix it.👑 How member-style pricing builds loyalty and creates a true “VIP experience.”🚀 The impact of segmenting pricing by spend, purchase history, or customer tags.🛒 How to set up unlimited price groups in Shopify without complicated workarounds.📈 Why eliminating friction in pricing boosts conversion and long-term customer value.
🫶 Please support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold

TikTok Shop Secrets to Explosive Growth for Shopify Stores w/ TikTok Expert Jordan West

If you’re still treating TikTok like “just another social channel,” you’re leaving Shopify revenue on the table. TikTok Shop isn’t a toy, it’s a MASSIVE sales engine. Global GMV doubled to roughly $26.2B in H1 2025, and the platform now pushes all Shop ads into GMV Max to optimize for conversions, not vanity metrics. In this episode, I sit down with Jordan West of Social Commerce Club to unpack a practical playbook for Shopify brands: creator-led selling, the blitz-launch strategy, and how to sync orders back to Shopify without chaos. TikTok is becoming a primary sales channel. 
Key Take-aways
Why TikTok Shop is a sales channel, not “just content,” and how creator incentives make it perform like commission-only sales at scale.
The Blitz Launch: seed 100 to 200 creators, stack spend on day one, let GMV Max amplify the winners, and trigger the flywheel of organic plus paid.
Smart commissioning: when a seemingly “high” 40 percent organic commission can actually beat your blended paid CAC math.
The new ad reality: GMV Max becomes the default for Shop ads, so success hinges on more tagged UGC and broader creative variety.
Product fit and pricing: why sub-$100 AOV with bundle options tends to work best for TikTok Shop, and when to think twice about high-AOV categories.
Ops without headaches: use a connector to push TikTok orders back into Shopify for fulfillment and returns.
Creator sourcing at scale: how to find, brief, and manage creators with discovery tools and off-platform communities that keep momentum high.
Market proof points: TikTok’s shopper base and adoption continue to surge, with tens of millions of US buyers and majority consumer penetration.
🫶 Please support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
Resources & Links Mentioned in the Show
Social Commerce Club: https://socialcommerceclub.comJordan West on YouTube: https://www.youtube.com/@jordantwestecomJordan West on X: https://x.com/jordantwestecomTikTok Shop Affiliate Center: https://business.tiktokshop.com/us/affiliateTikTok Shop Creator Info: https://business.tiktokshop.com/us/creatorTikTok Shop Ads GMV Max Overview: https://ads.tiktok.com/help/article/gmv-max-migration-tiktok-shop-adsShoppeDance VeriSync for Shopify-TikTok sync: https://www.shoppedance.com/verisyncShoppeDance on Shopify App Store: https://apps.shopify.com/tiktok-shop-by-shoppedance-6AfterShip Feed for TikTok Shop: https://www.aftership.com/feedAfterShip Feed on Shopify App Store: https://apps.shopify.com/automizely-shoppingReacher – creator discovery and outreach: https://reacherapp.comKalodata – TikTok Shop analytics: https://www.kalodata.comWhatsApp (for creator communities): https://www.whatsapp.comDiscord (for creator communities): https://discord.comFrost Buddy: https://www.frostbuddy.comMomentous: https://www.livemomentous.comNeuro Gum: https://www.getneuro.comShopify Plus Info: https://www.shopify.com/plusBold Commerce Apps for Shopify: https://www.boldcommerce.com/shopify

PROFIT FIRST - Why Most Shopify Stores Fail. (It's Not Bad SEO, Bad Products, or Even Bad Marketing)

Most Shopify entrepreneurs don’t fail because of bad products or weak SEO. They fail because of one thing: they run out of money. In fact, 83% of businesses are not profitable, and yet the majority of Shopify stores never stop to address this until it’s too late. In today’s episode, I sit down with bestselling author Mike Michalowicz (Profit First, Clockwork, The Money Habit) to talk about eradicating “entrepreneurial poverty.”
We dive into money habits, why hustle culture is a scam, and the practical systems every Shopify store owner needs to build a sustainable business. Trust me — if you think profit is something you’ll “hit” one day, this episode will change the way you see entrepreneurship forever.
 
Key Take-aways
Why most Shopify businesses fail, and why it’s rarely because of the product.
The Profit First framework and why profitability isn’t an event, it’s a habit.
How founder burnout and poor money habits destroy great stores.
Why removing yourself from the business (Clockwork method) is a true measure of success.
The importance of constraints in sparking innovation and efficiency.
Why small business isn’t just the backbone of the economy — it IS the economy.
Resources & Links Mentioned in the Show
Mike Michalowicz Website (Mike Motorbike): https://www.mikemotorbike.com
Profit First Book: https://www.mikemotorbike.com/profit-first
Clockwork Book: https://www.mikemotorbike.com/clockwork
The Money Habit (Preorder): https://www.mikemotorbike.com/the-money-habit
Mike Michalowicz on YouTube: https://www.youtube.com/results?search_query=mike+michalowicz
Shopify: https://www.shopify.com
Shopify Plus: https://www.shopify.com/plus
Bold Commerce Apps for Shopify: https://boldcommerce.com/shopify
 
🫶 Please support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold

🏆 SHOPIFY 1% WINS: Your Instagram Bio Might Actually Be Your Most Important Landing Page

Everyone’s obsessed with their Shopify landing pages, but here’s the inconvenient truth: most of your customers never even make it there. They’re stalking your Instagram, TikTok, or YouTube profile first. And if that page isn’t optimized, you’re bleeding conversions before the game even starts. In this episode, I’ll walk you through how to turn your social media profile into a true “pre-landing page” that pulls people in and makes them click through to buy. Considering that over 70% of shoppers check a brand’s social media before purchasing, this small change can mean big money for your Shopify store.
Key Take-aways
Your social media profile is a critical step in the buying journey and should be treated like a landing page
Optimize highlights, pinned content, and bio links to showcase bestsellers, reviews, and trending products
Focus on storytelling and brand trust, not just a pretty grid layout
Use customer reviews and UGC in story highlights to increase credibility
Make it effortless for visitors to find your top products and offers without having to dig through your feed
🫶 Please support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold

Stop Blasting. Start Automating. It's Time to Rethink Your Shopify Email Game

What if I told you that raising millions might be the worst thing you could do for your Shopify business? In this episode, I sit down with Rytis Lauris, CEO and co-founder of Omnisend, to talk about how he grew one of the top-performing Shopify apps to $50M ARR without a dime in VC funding. Yep, bootstrapped. We dive into the real impact of email and SMS marketing, why automations are still wildly underused (even by the big brands), and how AI is shaking up the ecommerce game.
Here's a stat that should blow your mind: automations make up only 2% of email volume but drive 40% of revenue. If you're running a Shopify store and still blasting emails like it's 2015, this episode is your wake-up call.
Key Take-aways
Why bootstrapping may give your Shopify store a strategic advantage over raising VC
How Omnisend scaled to $50M ARR by being customer funded
The automation blind spot: 2% of emails generate 40% of revenue
Smart segmentation strategies that increase conversions without increasing effort
The compounding power of small, creative improvements over time
How to use AI in your ecommerce business starting today
Why retention is more powerful than acquisition for long-term Shopify growth
Ideas to spark innovation in your store with limited time, budget, or team
🫶 Please support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
Resources & Links Mentioned in the Show
Rytis Lauris on LinkedIn: https://www.linkedin.com/in/rytisl/
Omnisend Email & SMS Marketing: https://www.omnisend.com
Omnisend 30% Off for 3 Months: Use code JAY30 at checkout or go to https://www.omnisend.com and enter JAY30
Hard Thing About Hard Things (Book by Ben Horowitz): https://www.amazon.com/dp/0062273205
Judge.me Reviews App: https://judge.me
Gorgias Helpdesk: https://www.gorgias.com
Bold Commerce Apps: https://www.boldcommerce.com/shopify
Shopify Plus Info: https://www.shopify.com/plus

🏆 SHOPIFY 1% WINS: A $10 Gift Can Beat $70 in Ad Spend (Plus Almost All Loyalty Programs)

They say loyalty is earned. I say it’s often misunderstood. In this episode, I unpack the hard truth: most Shopify “loyalty” programs are just discount addiction disguised as marketing. Punch cards, reward points, all that jazz? They don’t build real loyalty. True brand devotion happens when you do something for your customer that’s unexpected and unforgettable. With over 70 percent of customers admitting they’ll abandon a brand after just one bad experience, this is your invitation to rethink how you create emotional connection. It’s not about the perks. It’s about the surprise. And yes, we talk about free coffee, dead dogs, and why your best customer might be the one yelling at you in all caps.
Key Take-aways
True customer loyalty comes from doing something unexpected and meaningful
Most Shopify loyalty programs don’t build actual loyalty, just habit
Intrinsic motivation creates stronger emotional connection than external rewards
Surprise and delight moments are incredibly powerful for retention
Handwritten notes and small gifts are underused marketing weapons
The best influencers aren’t on TikTok, they’re your customer’s best friends
Thoughtful gifting can outperform paid ads in acquisition and retention
Loyal customers are often created when something goes wrong and you make it right
Angry customers can become your most loyal advocates if you handle it well
Think of kindness as a marketing cost, not a cost of goods sold
🫶 Please support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
 

🏆 SHOPIFY 1% WINS: Offer vs Landing Page. Which is more important?

You don’t need better headlines. You need a better reason to buy. In today’s episode, I break down one of the biggest blind spots in e-commerce: your offer probably sucks. Harsh? Maybe. True? Absolutely. Too many Shopify brands are obsessing over button colors and layout tweaks, but completely ignoring the real sales driver. A killer landing page won’t save a boring product. But a killer offer can make even an average page convert like crazy.
Here’s what the numbers say. A strong offer can increase conversions by 40 percent through bundles alone. Add urgency and you’re looking at a 332 percent lift, according to CXL. And get this, MEC Labs found that 60 percent of conversions are driven by the offer, while the landing page accounts for just 20 percent. If you're running a Shopify store and still treating your product like it sells itself, this episode is your wake-up call.
Key Take-aways
60 percent of conversions come from the offer, not the page design
Value stacking like bundles, gifts, or guarantees creates perceived value
Urgency can drive conversion lifts of over 300 percent
A low price doesn’t mean a good deal unless the value feels high
Test how much value to stack before it feels "too good to be true"
Focus on your top three products and ask if they have an actual offer or just a price
Lifetime warranties and bonuses can justify higher pricing and boost trust
Your time is better spent crafting irresistible offers than tweaking page elements
🫶 Please support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold

The VIP Loyalty Strategy That Works, and Why Your Subscription Might Be Illegal

Let’s be real. Subscriptions aren’t just about shaving kits and snack boxes anymore. The Shopify brands that are winning are the ones treating subscriptions like a long-term relationship, not a quick sale. In this episode, I chat with Adam Levinter, author of The Subscription Boom and winner of the 2025 Subscription Impact Award, to unpack what’s working in subscription commerce right now... and what might get you slapped with an FTC fine. We’re talking about the $1 trillion subscription economy, why your cancellation flow could be a legal landmine, and how to create loyalty programs that don’t suck. If you’re running a Shopify store and want to scale smarter, retain longer, and sleep better at night, this one’s a must-listen.
Key Take-aways
The subscription economy is projected to hit $1 trillion by 2028. Shopify brands should absolutely care
The FTC's Click-to-Cancel ruling is already live. If your cancellation flow is confusing, you're at risk
Paid VIP memberships outperform free loyalty programs in retention and revenue
Most subscription churn happens early. Your onboarding game needs to be tight
Referral strategies are massively underutilized by Shopify brands
Voluntary churn and payment failure churn are two different beasts. Treat them accordingly
Amazon is no longer the enemy of DTC. It’s a smart secondary channel for Shopify growth
If you're afraid to email your subscribers, your offer isn’t valuable enough
🫶 Please support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
Resources & Links Mentioned in the Show
Adam Levinter on LinkedIn: https://www.linkedin.com/in/adam-j-levinter-sbase/ 
 Scriberbase (Subscription Consulting): https://www.scriberbase.com
 Axis Brands Group (Shopify and Amazon Growth): https://www.axisbrandsgroup.com
 SubSummit Conference: https://subsummit.com 
 The Subscription Boom (book): https://a.co/d/8IGyh9A 
 SKOOL - Subscription Scale Course: https://www.skool.com
 Bold Subscriptions App: https://www.boldcommerce.com/subscriptions
 Judge.me Reviews: https://judge.me
 Gorgias Helpdesk: https://www.gorgias.com
 Liquid Death (case study example): https://liquiddeath.com

🏆 SHOPIFY 1% WINS: Start Thinking Like a Publisher, Not an Ecommerce Store

Imagine telling your team, "We're not a product company anymore. We’re basically Netflix with a checkout button." Sounds ridiculous, right? But here’s the kicker. It’s true. In this episode of the Shopify 1% Podcast, I break down why the future of your Shopify store has less to do with selling products and more to do with publishing content. Here’s a stat to make you sweat: 47 percent of online buyers read at least five pieces of content before buying. If your brand isn’t creating that content, someone else is doing it for you, and probably stealing the sale while they’re at it. This episode is your 1 percent win for shifting your mindset from "product pusher" to "publishing powerhouse."
Key Take-aways
The top Shopify brands act like media companies that happen to sell products.
Nearly half of shoppers consume five pieces of content before they make a purchase.
Blogging is still a killer strategy for SEO and long-term growth but is criminally underused.
Use customer questions as blog fuel. ChatGPT can help you get started, but always personalize it.
Social media, newsletters, podcasts, and PR are all part of your publishing toolbox.
Sharing founder stories and behind-the-scenes content builds stronger customer connections.
Getting press isn’t just for big brands. One good article can change your brand’s trajectory.
Pick one content platform and commit to 30 days of consistent publishing.
Pitch yourself to podcasts in your niche. It is easier than you think and builds serious authority.
🫶 Please support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold