Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

The Best Shopify podcast for Growth šŸ“ˆ. Join the top Shopify brands and ecommece operators as we dive into what really grows your Shopify business!Ā 

The Best Shopify podcast for ecommerce brands and operators who want real growth. Hosted by Jay Myers, a 17-year Shopify vet and co-founder of Bold Commerce, Shopify1Percent is built for serious Shopify merchants who want practical advice, not theory, and proven strategies used by the best brands on Shopify.

Jay has run stores on Shopify since 2009, and co-founded Bold Commerce in 2012, becoming one of the largest Shopify partners ever. Ā Since 2012, over 800,000 Shopify stores have used Bold apps to increase sales, and now Jay is helping stores grow through his weekly podcast.Ā 

Our goal with this show is to interview the absolute very best in the Shopify space to give you actionable advice on how to grow your Shopify store to the very best it can be!

Listen on:

  • Apple Podcasts
  • YouTube
  • Podbean App
  • Spotify
  • Amazon Music
  • iHeartRadio
  • PlayerFM
  • Listen Notes
  • Podchaser
  • BoomPlay

Episodes

Friday Dec 05, 2025

What if I told you the future of Shopify success has nothing to do with discounts, funnels, or ā€œcrushing Q4ā€ā€¦ and everything to do with psychology? In this episode we "flipped the mics" and sit on the other side getting interviewed.Ā  We unpacked what loyalty actually looks like in 2025 and beyond, why customers are less loyal than a distracted goldfish, why 76 percent of buyers expect personalization instantly, and why paid membership can 4x your revenue. If you run a Shopify business and you want to stop guessing how loyalty works, this episode will change the way you build your brand forever.
Key Take-aways
Why most Shopify brands accidentally train their customers to leave.
The psychological reason loyalty is no longer about points or discounts.
How onboarding shapes retention before the first order even ships.
Why the modern buyer brain is overloaded and how Shopify brands can win with simplicity.
How sunk cost fallacy creates irrational loyalty and how to ethically engineer it.
Why membership ecosystems are the future of Shopify growth.
The subscription death curve and the only way to escape it.
Why referral-driven growth is the survival strategy for the next generation of Shopify brands.
How to layer value so customers stay because it feels like who they are, not because of a coupon.
🫶 Support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
Ā 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
Resources & Links Mentioned in the Show
Bold Commerce Apps: https://www.boldcommerce.com/shopifyShopify Plus Info: https://www.shopify.com/plusAmazon Prime (membership breakdown): https://www.amazon.com/amazonprimeSephora Beauty Insider Program: https://www.sephora.com/beauty/beauty-insider-programMcKinsey Consumer Behavior Insights: https://www.mckinsey.comAccenture Consumer Values Report: https://www.accenture.comHavas Meaningful Brands Study: https://meaningful-brands.comPeloton Membership Info: https://www.onepeloton.comStarbucks Rewards Program: https://www.starbucks.ca/rewardsChewy Customer Care Stories: https://www.chewy.com

Tuesday Dec 02, 2025

Join the upcoming webinar with todays guest on December 16: https://bit.ly/stop-the-leak-dec-16POV: Your beautifully crafted acquisition strategy is basically a leaky bucket and you’ve been pouring money into Facebook’s pockets for years. Here’s the punchline. Up to 70 percent of customers who click cancel are not actually done with you. They’re confused, overwhelmed, or have three months of product piling up under their sink. And when you intervene properly, brands consistently save 25 to 40 percent of those would-be churned subscribers. If you care about LTV, retention, or keeping your Shopify business from quietly bleeding out, this episode is not optional.
SPECIAL WEBINAR
Don't miss our LIVE webinar with today's guest today as we go deep cancellations flows, show you exactly how to set them up, what works best, what doesn't and exactly how the best brands on Shopify set up theirs! Plus it's live, so you can ask any questions you like.Ā 
REGISTER HERE: https://bit.ly/stop-the-leak-dec-16
Key Take-aways
The cancel click is not the end. It is the beginning of the most valuable conversation in your Shopify business.
Up to 70 percent of cancellation attempts are misdiagnosed and fully preventable with the right flow.
Personalization beats blanket offers every time. One-size-fits-all cancellation flows are revenue murder.
The best Shopify brands treat cancellation as a retention engine, not a customer exit.
Skip and pause offers save more subscribers than heavy discounts and avoid training customers to game the system.
AI generated offer copy can increase save rates by up to 7 percent without changing the offer itself.
Cancellation feedback is a goldmine for fixing product, onboarding, acquisition, and CX issues.
The ProsperStack and Bold Subscriptions integration gives Shopify brands a native, no-code solution to stop churn fast.
Winback campaigns can recover a massive percentage of ā€œnot nowā€ customers who left for temporary reasons.
You cannot fix churn if you are acquiring the wrong customer in the first place.
Ā 
🫶 Support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
Ā 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
Ā 
Resources & Links Mentioned in the Show
ProsperStack: https://prosperstack.com
Tony Sternberg on LinkedIn: https://www.linkedin.com/in/tonysternberg/
ProsperStack Blog on the Peak End Rule: https://prosperstack.com/blog
Bold Subscriptions for Shopify: https://boldcommerce.com/shopify/subscriptions
Bold Commerce Apps: https://www.boldcommerce.com/shopify
Webinar Registration. Stop the Cancel:Ā https://boldcommerce.com/shopify/churn-prevention
Patrick Campbell and ProfitWell: https://www.profitwell.com
SEMrush: https://www.semrush.com
Charity Water: https://www.charitywater.org
SPECIAL WEBINAR:Ā 
Don't miss our LIVE webinar with Tony from this episode! We're going deep cancellations flows to show you exactly how to set them up, what works best, what doesn't and exactly how the best brands on Shopify set up theirs! Plus it's live, so you can ask any questions you like.Ā 
REGISTER HERE: https://bit.ly/stop-the-leak-dec-16

Thursday Nov 20, 2025

If you’re not A/B testing your Shopify store, you’re basically running your business on ā€œI think this looks nice.ā€ Spoiler alert. That is not a strategy. Brands that consistently A/B test see conversion lifts anywhere from 27 percent to 550 percent 🤯.Ā  Today I sit down with Phill Moorman, the new CEO of Shogun, one of the original Shopify app giants, to talk about why testing, personalization, and AI might be the most profitable things you are still avoiding. We cover the tools, the workflows, the psychology, and yes, the excuses… and why they’re killing your growth.
Key Take-aways
Why gut-driven Shopify decisions are silently destroying your conversion rate
How A/B testing can realistically increase your revenue by 20 to 50 percent
The easiest things to test that almost always boost performance
How Shopify merchants can personalize pages for cities, states, campaigns, or even influencer traffic
Why segmentation matters when paid acquisition is getting more expensive every quarter
How Shogun’s AI Section Builder can create custom sections in seconds
When to test, when to personalize, and when to step away and rethink the funnel entirely
How to avoid ā€œvanity metricsā€ and actually test for revenue
Why some brands reject designs that convert better and how to avoid making ā€œpretty but poorā€ pages
🫶 Support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
Ā 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
Ā 
Resources & Links Mentioned in the Show
Shogun Homepagehttps://getshogun.com
Shogun A/B Testing Apphttps://apps.shopify.com/shogun-ab-testing
Shogun Personalization Apphttps://apps.shopify.com/shogun-personalization
Shogun Page Builderhttps://apps.shopify.com/shogun
Shogun AI Section Builder (launching soon)https://getshogun.com
VideoWisehttps://www.videowise.com
Super Affiliatehttps://superaffiliates.com
Shopifyhttps://www.shopify.com
Bold Commerce Appshttps://www.boldcommerce.com/shopify
Phill Moorman on LinkedInhttps://www.linkedin.com/in/phillip-moorman-growth-marketing/

Monday Nov 10, 2025

Ever wonder why 97% of Shopify store visitors leave without buying anything? Yep… ninety-seven percent. That’s like running a retail store where almost everyone walks in, looks around, and says ā€œnah.ā€ In this episode, I sit down with Mac King, Co-Founder and CRO of Domaine—the world’s largest Shopify agency managing over $6 billion GMV—to talk about how brands can still crush it even in a slow economy. We get into why AI search traffic is exploding (and how to hack it before your competitors do), why blogs are suddenly cool again, and how ā€œtasteā€ might secretly be your biggest conversion lever. If you want to future-proof your Shopify store and outsmart the slowdown, this is the one you don’t skip.
Key Take-aways
Why ā€œtasteā€ is the new conversion strategy (and no, it’s not something you can A/B test).
How AI search is the next SEO land grab, and the simple hacks to rank before everyone else figures it out.
Why blogs are back—and how creating real content (not AI sludge) gets you surfaced in ChatGPT and Google’s AI results.
Why first-party data is your most valuable Shopify asset, and how to actually use it for personalized experiences.
Simple UX tweaks (like ditching your cart page) that boost conversion instantly.
How Domaine consistently delivers 85% of projects on budget—in an industry famous for the opposite.
The mindset shift from ā€œmerchantā€ to ā€œbrand,ā€ and why the words you use internally shape your customer experience externally.
Why subscriptions are no longer enough, and what ā€œpredictive reorderā€ programs mean for the future of Shopify retention.
🫶 Support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
Ā 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
Ā 
Resources & Links Mentioned in the Show
Mac King on LinkedIn: https://www.linkedin.com/in/mackenziepking/
Domaine (Shopify Agency): https://www.meetdomaine.com
Domaine Studio (for SMB brands): https://www.meetdomaine.com/studio
Bold Commerce Apps for Shopify: https://www.boldcommerce.com/shopify
Shopify Plus Partner Info: https://www.shopify.com/plus
Klaviyo Personalization API: https://www.klaviyo.com
UserTesting (A/B testing tool): https://www.usertesting.com
Reactive (Mobile App for Shopify Brands): https://www.reactiv.ai/
Fellow Coffee Products (example brand): https://www.fellowproducts.com
Whisper Flow (voice-to-text tool): https://www.whisperflow.ai
Grammarly AI Detector: https://www.grammarly.com

Monday Oct 20, 2025

It's time to try live video on your Shopify store! Forget overproduced videos with expensive talent. It turns out, an iPhone, a ring light, and a bit of authenticity can outperform your entire agency.Live shopping converts 25% higher than standard ecommerce pages and lifts average order value by 20%. While most Shopify stores are still arguing about button colors, the next wave of growth is literally happening... live. In this episode, I sit down with Claudiu Cioba, founder of Videowise, to unpack how live shopping is quietly becoming the biggest new Shopify sales channel.
Key Take-aways
Live shopping isn’t the ā€œnext big thing.ā€ It’s already driving 25% higher conversion rates and 20% higher AOV for Shopify brands.
You don’t need a studio, a film crew, or Spielberg. You need an iPhone and a pulse.
Consistency wins: the best brands go live weekly and repurpose content across TikTok, Instagram, and their Shopify store.
Authenticity beats polish. Customers buy from people, not production value.
Most live shopping revenue happens after the show. Use replays, drip campaigns, and Klaviyo flows to keep selling long after you log off.
Leverage ambassadors and influencers. Let them go live and sell for you. Their followers = your new customers.
If you’re plateauing, live shopping is one of the fastest ways to add incremental revenue to your Shopify business.
🫶 Support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
Ā 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
Resources & Links Mentioned in the Show
Videowise (Shoppable Video & Live Shopping): https://www.videowise.comShopify: https://www.shopify.comShopify Plus: https://www.shopify.com/plusKlaviyo Email Marketing: https://www.klaviyo.comBold Commerce Apps for Shopify: https://www.boldcommerce.com/shopify
Special Offer for Shopify1Percent Listeners:
Get 2 free live shopping shows with full support from Videowise. Just book a meeting at https://www.videowise.com and mention you heard about it on the Shopify1Percent Podcast.

Thursday Oct 16, 2025

Get an exclusive 30% OFF Omnisend for 3 MONTHS: https://shopify1percent.com/omnisendWhat if I told you your customers are better copywriters than you are? In this episode, I dig into how using the voice of your customer can increase Shopify conversions by up to 47% (according to MECLABS research). Most brands write copy that talks at customers instead of for them. I’ll show you how to flip that script and turn your homepage into a mirror that instantly builds trust and sells more. If you want to increase sales without spending another dollar on ads, this one’s for you.
Key Take-aways:
🧠 Stop writing like a brand. Customers don’t care what you want to say; they care what they get.šŸŖž Your homepage isn’t a brochure—it’s a mirror. Show your customers themselves in your copy.šŸ“ˆ Using customer language can increase conversions by up to 47%.šŸ—£ļø Harvest real customer words from reviews, support tickets, and social comments.šŸ¤– Use AI tools like ChatGPT to summarize review patterns and uncover your customers’ true value themes.šŸ’” Write copy like your best customer just explained your product to a friend—that’s the real secret.
🫶 Support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
Ā 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold

Monday Oct 06, 2025

I’ll say it. Most Shopify growth problems are math problems wearing marketing costumes. In this episode with Marc Rodill, we tear off the costume and fix the math. We talk Shopify conversion that still hovers in the low single digits for many stores, 65 to 70 percent of carts that get abandoned, and why retention improvements often drive more profit than top-of-funnel ad spend. If you run a Shopify store and like money, this is your episode. Expect simple moves that compound, international wins you can copy, and a ā€œdrunk uncleā€ usability test you’ll wish you tried sooner.
Key Take-aways
Focus on numbers over noise, start with profit, contribution margin, and cash conversion cycle
Deaverage your data by cohort, product, and channel to find the actual profit drivers
Align ads to landing pages and product detail pages so the promise matches the page
Use the ā€œdrunk uncle testā€ to spot obvious friction in your Shopify buying journey
Stack trust on every step, from ad to checkout, with proof, policies, and plain language
Mine backend profit with post-purchase offers, reorders, and partnerships instead of only top-funnel spend
Make international your easiest win, copy what already works and localize only what matters
Speak in the customer’s words, use FAQs and objections to write copy that converts
Build dashboards you’ll actually use, one KPI per view, and tie every metric to a decision
Think in systems, not hacks, so small 1 percent improvements compound across your Shopify funnel
🫶 Support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
Ā 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
Resources & Links Mentioned in the Show
Shopify: https://www.shopify.comShopify Markets: https://www.shopify.com/marketsĀ Meta Ads Manager: https://business.facebook.com/adsmanagerWalmart Marketplace: https://marketplace.walmart.comBold Commerce Apps: https://www.boldcommerce.com/shopify

Thursday Oct 02, 2025

If your Shopify store isn’t ā€œagent ready,ā€ you’re about to be invisible. I sat down with AI expert, Gavin McKew to dig into how AI shopping agents and Shopify’s new ChatGPT checkout will change discovery, pricing, and conversion, forever. More than half of U.S. consumers already start shopping research with AI, and OpenAI just turned those chats into one-click purchases. Translation: your PDPs are now talking to robots and humans at the same time. Let’s make them fluent, fast, and profitable
Key Take-aways
What ā€œagent readyā€ actually means for a Shopify catalog, from clean titles to machine-readable policies
The 6 metafields to add now so LLMs can index your products with confidence
Why one unusual but high-signal spec can win tie-breakers and conversions
How to prep for ACP so agents can complete purchases with fewer clicks
Pricing, bundles, and VIP logic that an AI agent can evaluate instantly
Post-purchase identity capture so agent-led checkouts still grow your LTV
A 90-day roadmap to ship the above without boiling the ocean
🫶 Support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
Ā 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
Resources & Links Mentioned in the Show
Shopify and OpenAI bring commerce to ChatGPT: https://www.shopify.com/news/shopify-open-ai-commerceOpenAI Instant Checkout announcement: https://openai.com/index/buy-it-in-chatgpt/Agentic Commerce Protocol overview: https://www.agenticcommerce.devACP developer docs: https://developers.openai.com/commerce/Stripe ACP documentation: https://docs.stripe.com/agentic-commerce/protocolShero Commerce: https://sherocommerce.com/Gavin McKew on LinkedIn: https://www.linkedin.com/in/gavinmckew/How to get ChatGPT and Perplexity to index your store: https://sherocommerce.com/ai-seo-for-shopify/Ā Shopify Plus info: https://www.shopify.com/plusBold Commerce apps for Shopify: https://www.boldcommerce.com/shopify

Monday Sep 29, 2025

70% of your Shopify orders are guest checkouts. Let that sink in. That means 7 out of 10 customers are basically anonymous drive-bys who may never come back, and worse… they’re worth 2–3x LESS in lifetime value compared to logged-in customers. Ouch. But what if you could give every guest shopper all the perks of a logged-in account without making them create yet another password they’ll forget in 30 seconds? That’s exactly what Rohan Mahadevan, former PayPal exec and now founder of Node, is building with ā€œCommerce 3.0.ā€ In this episode, we dive into how merchants can turn one-time buyers into loyal repeat customers with zero friction. If you run a Shopify store, this conversation might just change how you think about checkout forever.
KEY TAKE-AWAYS
Guest checkout makes up 70–80% of Shopify orders, but guest shoppers typically have 2–3x lower LTV than logged-in customers.
Node’s Commerce 3.0 creates a logged-in experience for guest shoppers without requiring passwords, accounts, or server-side storage.
Merchants can instantly engage guest buyers with loyalty, reorders, and personalized offers.
Customers keep their data on their own device, creating privacy, trust, and speed.
Implementation takes under 2 minutes for Shopify merchants with no disruption to checkout flow.
This shift eliminates the traditional ā€œpros vs consā€ of guest checkout and flips it into an opportunity.
🫶 Support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
Ā 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
RESOURCES:Ā 
Node Connect: https://www.nodeconnects.comRohan Mahadevan on LinkedIn: https://www.linkedin.com/in/rohan-mahadevan-59414/Ā Shopify: http://shopify.pxf.io/N9z95vĀ Bold Commerce Apps for Shopify: https://www.boldcommerce.com/shopify
Ā 

Monday Sep 22, 2025

Pretty vs Profitable. What makes the highest converting Shopify website? Your Shopify website is not a piece of art. It is not your personal digital scrapbook. And no, making it ā€œprettyā€ won’t magically increase your sales. Research shows that design-driven companies outperform the S&P 500 by 219%, but only if that design actually performs. In this episode, I sat down with Rafael Romis, author of The Anatomy of a Perfect Website, to talk about the brutal truth: pretty websites don’t pay the bills, purpose-driven ones do. If you’ve ever been tempted to ā€œredesignā€ your Shopify store just because you’re bored of looking at it… this episode might save you thousands of dollars and a whole lot of regret.
Key Take-aways
Why ā€œprettyā€ is the enemy of ā€œprofitableā€ when it comes to Shopify websites
How small, 1% refinements can outperform a full redesign
Why trust isn’t built in loud, flashy ways but in subtle signals across your entire site
The power of mining your customer reviews to discover language that actually sells
Why Shopify collections pages are SEO gold and often outperform product pages
How giving away something unexpectedly can create true customer loyalty (hint: Chewy sends flowers!)
🫶 Please support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
Ā 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
Resources & Links Mentioned in the ShowRafael Romis on LinkedIn: https://www.linkedin.com/in/rafaelromis/Weberous Agency: https://www.weberous.comThe Anatomy of a Perfect Website (Book): https://a.co/d/ecZ470gĀ Shopify: http://shopify.pxf.io/N9z95vĀ Bold Commerce Apps: https://www.boldcommerce.com/shopify

Copyright 2024 All rights reserved.

Version: 20241125