Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

Where Did All Your Shopify Traffic Go??

Your Shopify traffic didn't disappear; it just got smarter and moved to AI agents. While you were busy optimizing meta tags for 2015, 84% of e-commerce brands started integrating AI, and the ones doing it right are seeing a 30% higher AOV on orders found through AI search. If you aren't optimizing for "Answer Engines," you are basically invisible to the modern shopper. I sat down with Nihar Kulkarni from Roswell NYC to discuss why the old agency model is dead and how to make sure the robots actually recommend your products.
 
Key Take-aways
Why silos are killing your growth and how integrated creative and media teams generate a 20% lift in conversion rates.
Are you optimizing for AEO and GEO? If you don't know what those acronyms mean, you are already behind.
The "LLMs.txt" file is the new sitemap. Learn why you need to add this simple text file to your Shopify store immediately to feed the AI bots.
Why agencies have to stop billing for hands and start billing for brains before AI replaces the execution work entirely.
The massive retention mistake most brands make on Black Friday (hint: stop emailing people who just bought from you).
How to reverse engineer your retention strategy to ensure 30% of your revenue comes from email and SMS.
🫶 Support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
 
Resources & Links Mentioned in the Show
Roswell NYC: https://roswell.nyc
Nihar Kulkarni on LinkedIn: https://www.linkedin.com/in/niharkulkarni/
Diane von Furstenberg (DVF): https://www.dvf.com
Gorgias Helpdesk: https://www.gorgias.com
Sienna AI: https://www.sienna.ai 
Attentive: https://www.attentive.com
Yotpo: https://www.yotpo.com
Judge.me: https://judge.me
Reviews.io: https://www.reviews.io
Perplexity AI: https://www.perplexity.ai
Shop App: https://shop.app
Bold Commerce: https://www.boldcommerce.com
Bold Match: https://boldmatch.com/  

His AI Tool Formulates, Designs, Builds AND Ships Your Custom Supplements in Minutes!

In this episode I witnessed our guest LIVE ideate, formulate, and design a completely brand new supplement product in minutes! Even better, we were able to ship it, and make 70% margins, with all our own branding. It was absolutely wild!  In this episode we discuss how you can launch a fully compliant, private label supplement brand on Shopify with zero inventory and absolutely no minimums. Basically every Supplement brand I know on Shopify is crushing it. If you aren't testing high margin consumables on your Shopify store, you are missing out on one of the biggest opportunities in ecommerce right now.* Make sure to scroll to the bottom for his special offer to listeners * 
We discussed:
Why speed and SKU iteration are the only metrics actually deciding the winners on Shopify right now.Is it actually possible to launch a legit supplement brand with zero inventory and absolutely no minimums? (Spoiler: Yes) .
Can AI really replace a 12 month R&D process? We test it live and build a custom sleep formula in seconds.
The "Validation Trap" - why starting with a custom formula is the fastest way to burn cash, and what you should do instead to prove your concept first.
What is the "spillover effect" and how are savvy merchants using it to capture sales on both Shopify and Amazon without double the work?.
Which obscure supplement niches are printing money right now? We dig into the data on everything from pickleball gut health to GLP-1 support.
Why the biggest threat to your Shopify business isn't a bad product, but founder burnout - and the specific routine Martins uses to stop it.
🫶 Support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
Resources & Links:
Supliful: https://supliful.com/
LaunchMagic AI: https://www.launchmagic.ai/
Martins Lasmanis on LinkedIn: https://www.linkedin.com/in/martinslasmanis/
Martins Lasmanis on X: https://x.com/MartinsLasmanis
Exploding Topics: https://explodingtopics.com/
Shopify Guide. Supplement Dropshipping: https://www.shopify.com/ca/blog/supplement-dropshipping
CRN Survey. 75% of Americans use supplements: https://www.crnusa.org/newsroom/crn-survey-shows-consistent-supplement-usage-increase-specialty-product-use-over-time
Global Supplements Market. Size and CAGR: https://www.grandviewresearch.com/industry-analysis/dietary-supplements-market-report
Business Insider. Essay by Martins Lasmanis: https://www.businessinsider.com/father-work-16-hour-days-guilt-torturous-2024-12
Bold Commerce Apps for Shopify: https://www.boldcommerce.com/shopify 
Special offer from Guest 
For listeners of our Show, Martin has reduced the price of access to the FULL enterprise version of LauchMagic.ai and Supliful from $349/month to JUST $49! An absolutely insane offer for our listeners that you'd be crazy not to take advantage of. To get this offer, schedule a setup call at the following link, and mention you heard about it on the Shopify1Percent podcast: Get the exclusive offer here: https://go.supliful.com/Shopify1Percent 

SHOPIFY EDITIONS: What's Good, What's Not, and What Got Missed?

Shopify just dropped Winter Editions '26, which means you probably should spend time reading the 150+ release notes and try to figure out what "Renaissance" actually means for your margins.
Fear not. I read them so you didn't have to.
On this special roundtable episode of Shopify1Percent, I brought in the heavy hitters—Gavin McKew (Shero Commerce) and Max Rolon (Domaine) to do surgery on the update. We strip away the marketing fluff to find the features that will actually make you money (and the ones you can safely ignore until 2027).
We are cutting through the noise on:
Agentic Storefronts: Are consumers really ready to let ChatGPT buy their pants, or is this just another shiny object?
Shopify SimGym: Is unleashng an army of AI bots to stress-test your store brilliant, or just a really expensive way to find out your checkout button is broken? (Spoiler: The panel is divided).
The 2,048 Variant Limit: The meme is dead. You can finally sell a t-shirt in more than 3 colors without hacking the mainframe.
Native A/B Testing (Rollouts): Why this is the "sleeper hit" of the entire update and why you should cancel your expensive testing app immediately.
B2B Getting Sexy: ACH payments, Store Credit, and features that finally treat B2B buyers like adults.
Plus, the Elephant in the Room: We discuss the one glaring omission that Shopify still hasn't launched (Hint: It rhymes with "Customer Data Platform").
Stop guessing which features matter. Listen to this episode, implement the 1% wins, and go back to enjoying your life.
About the Guests:
Gavin McKew: Managing Director at Shero Commerce
Max Rolon: CTO at Domaine
🫶 Support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
 

🧠 CHAPTER 9: The Modern Buyer Brain: LOYALTY AS IDENTITY - 2030 & BEYOND

Modern Buyer Brain: Chapter 9
The future of your Shopify brand has nothing to do with better ads or bigger discounts. It has everything to do with who your customers believe they are. By 2030 loyalty will not mean points. It will mean identity. In this episode, we explore why the next generation of Shopify winners will build ecosystems, status layers, and belonging, not coupon ladders. You will learn how to design membership experiences people are proud to join and how to create emotional loyalty that no competitor can touch. If you want your Shopify brand to matter in the future, start here.
 
🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/
🫶 Support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
 

🧠 CHAPTER 8: The Modern Buyer Brain: HOW MEMBERSHIP ENGINEERS HABIT

Modern Buyer Brain: Chapter 8
What if the real power of your Shopify subscription and membership program has nothing to do with your product and everything to do with human psychology? Membership doesn't just automate revenue. It automates behavior. In this episode, we unpack why paid members spend 4 times more, why sunk cost fallacy creates irrational loyalty, and how habit loops drive long-term retention. If you want your Shopify customers to stay because they want to, not because they forgot to cancel, this episode will change how you think about membership.
 
🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/
🫶 Support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
 

🧠 CHAPTER 7: The Modern Buyer Brain: THE BUYER BRAIN IN 2025

Modern Buyer Brain: Chapter 7
The modern Shopify buyer is not ignoring you. They are drowning in noise. With 10,000 ads on average hitting them every day and endless product options, customers default to whatever is easiest, fastest, and most familiar.
In this episode, we unpack how the buyer brain has evolved, why friction kills conversions instantly, and how status, identity, and alignment with values shape purchase behavior in 2025. If you want your Shopify brand to cut through the noise instead of becoming part of it, this conversation shows you exactly how.
 
🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/
🫶 Support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
 

🧠 CHAPTER 6: The Modern Buyer Brain: THE NEW LOYALTY: BEYOND POINTS & DISCOUNTS

Modern Buyer Brain: Chapter 6
The reason your Shopify customers are not loyal is because you're rewarding the wrong behavior. Points and discounts were built for a world that no longer exists. Today’s buyers want emotion, recognition, surprise, and belonging. In this episode, we uncover why emotional loyalty outperforms transactional rewards, how brands like Chewy and Starbucks turn small moments into lifelong fans, and how Shopify businesses can build real advocacy without bribing customers. If you want customers who choose you proudly, not reluctantly, this is the episode to hear.
 
🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/
🫶 Support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
 

🧠 CHAPTER 5: The Modern Buyer Brain: WHY MARKETING MUST CHANGE

Modern Buyer Brain: Chapter 5
Here is a question most Shopify founders avoid. What if your marketing strategy is perfectly optimized for the wrong era of ecommerce? Most brands chase cheap CAC, tweak ads daily, and underinvest in the customers who already love them. The result is predictable. Growth stalls. Churn rises. Referrals disappear.
In this episode, we unpack why marketing must evolve, how member marketing delivers the highest ROI, and how engineered exclusivity and referrals can transform your Shopify business. If you want a smarter and more resilient way to scale, this conversation will change your thinking.
🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/
🫶 Support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
 

🧠 CHAPTER 4: The Modern Buyer Brain: SUBSCRIPTION FATIGUE & HOW TO BEAT IT

Modern Buyer Brain: Chapter 4
The real reason your Shopify subscription growth stalled has nothing to do with your product and everything to do with predictable human psychology. Most brands hit the same wall around six or seven cycles, watching customers cancel even when the product works perfectly. That is subscription fatigue. In this episode, we dig into why perceived value always decays over time and how top Shopify brands beat fatigue with layered value, emotional benefits, and membership design. If you want subscribers who stay for years, not months, this episode gives you the playbook.
 
🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/
🫶 Support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
 

🧠 CHAPTER 3: The Modern Buyer Brain: ACQUISITION = RETENTION

Modern Buyer Brain: Chapter 3
What if the biggest retention problem in your Shopify business is not retention at all, but the customers you are acquiring in the first place?
Most brands obsess over CAC and conversion, then panic when churn hits, never realizing the two are inseparable.
Acquisition is retention.
In this episode, I break down why the customer you attract determines the customer you keep, how the post-checkout dopamine spike shapes long-term loyalty, and how smart onboarding can lift retention before the first order even ships.
If you want to stop fighting churn and start engineering loyalty, this Shopify episode is your blueprint.
 
🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/
🫶 Support the amazing sponsors that make this show possible 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
 
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold