Where Did All Your Shopify Traffic Go??

Your Shopify traffic didn't disappear; it just got smarter and moved to AI agents. While you were busy optimizing meta tags for 2015, 84% of e-commerce brands started integrating AI, and the ones doing it right are seeing a 30% higher AOV on orders found through AI search.

If you aren't optimizing for "Answer Engines," you are basically invisible to the modern shopper. I sat down with Nihar Kulkarni from Roswell NYC to discuss why the old agency model is dead and how to make sure the robots actually recommend your products.

 

Key Take-aways

• Why silos are killing your growth and how integrated creative and media teams generate a 20% lift in conversion rates.
• Are you optimizing for AEO and GEO? If you don't know what those acronyms mean, you are already behind.
• The "LLMs.txt" file is the new sitemap. Learn why you need to add this simple text file to your Shopify store immediately to feed the AI bots.
• Why agencies have to stop billing for hands and start billing for brains before AI replaces the execution work entirely.
• The massive retention mistake most brands make on Black Friday (hint: stop emailing people who just bought from you).
• How to reverse engineer your retention strategy to ensure 30% of your revenue comes from email and SMS.

🫶 Support the amazing sponsors that make this show possible 🫶

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

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Resources & Links Mentioned in the Show

Roswell NYC: https://roswell.nyc

Nihar Kulkarni on LinkedIn: https://www.linkedin.com/in/niharkulkarni/

Diane von Furstenberg (DVF): https://www.dvf.com

Gorgias Helpdesk: https://www.gorgias.com

Sienna AI: https://www.sienna.ai 

Attentive: https://www.attentive.com

Yotpo: https://www.yotpo.com

Judge.me: https://judge.me

Reviews.io: https://www.reviews.io

Perplexity AI: https://www.perplexity.ai

Shop App: https://shop.app

Bold Commerce: https://www.boldcommerce.com

Bold Match: https://boldmatch.com/