
Wednesday Feb 05, 2025
Time to KILL IT with Your Subscriptions on Shopify 🔥. w/ Matthew Holman from Subscription Prescription
🕹️ GET IN ON THE TRIVIA GAME.
Details in the beginning of the episode. You can win over $6,000 worth of Shopify apps: https://www.shopify1percent.com/p/trivia/
💡 Episode Highlights:
Subscriptions on Shopify aren’t dying—they’re just evolving! In this episode, we dive deep into what separates thriving Shopi9fy subscription brands from those struggling to survive. Matthew Holman is a leading expert in the space and he shares some of the best actionable insights you'll ever hear to build a high-retention, high-growth subscription business on Shopify.
💣 The knowledge bombs he drops in this episode are insane! 💣
Key Takeaways – Are You Making These Subscription Mistakes?
✅ Why are some Shopify brands see 20,000 new subscriptions in just 3 months while others are failing?
✅ How can a simple shift in your offer—like quarterly billing—boost retention and reduce churn?
✅ Why are post-purchase engagement and onboarding emails critical to keeping subscribers happy?
✅ What’s the one metric most subscription brands ignore—but should obsess over—to maximize revenue?
✅ How can you turn your best subscribers into true brand advocates and increase their lifetime value?
Subscription Growth by the Numbers
📈 Subscription-based businesses on Shopify have grown by over 100% year-over-year, with merchants seeing 30% higher customer lifetime value (LTV) compared to one-time buyers.
📦 92% of subscribers visit their customer portal at least once—are you using it to drive upsells and engagement?
💰 Brands offering multi-month prepaid options see significantly lower churn than those relying only on month-to-month subscriptions.
🎙️ Host: Jay Myers
🎙️ Guest: Matthew Holman (Subscription Prescription)
LEARN MORE ABOUT SHOPIFY1PERCENT
Listen to our catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/
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🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/JayMyers
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
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