Robots With Pens: How Handwritten Notes Are Turning Shopify Customers Into Raving Fans

Handwritten notes are all the craze! The reason? We are getting worse at the easiest part of ecommerce, making people feel like humans. David Wachs, CEO of Handwrytten, explains why a real handwritten note (yes, real pen) can beat the 135+ emails a day noise, lift repeat purchases, reviews, and referrals, and turn your Shopify store into the brand people actually

Key Take-aways

• Why are open rates for handwritten envelopes three times higher than standard printed mail?

• Can a robot actually use a real pen to mimic human nuance without looking like a total fraud?

• Is it possible to trigger a physical, handwritten note automatically when a customer hits a specific lifetime spend threshold on Shopify?

• Why did one company find that intentionally "screwing up" followed by a handwritten win-back note led to a higher LTV than a perfect customer experience?

• How can you use uniquely trackable QR codes on physical cards to see exactly which customers are coming back to your store?

• What are the two biggest mistakes brands make that immediately ruin the "sincerity" of a physical note?

Bottom line: it’s a simple, emotional way to stand out. In a world of 100+ daily emails, a real handwritten card is memorable, it says “you matter” in a way a promo email never will.

🫶 Support the amazing sponsors that make this show possible 🫶

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Resources & Links Mentioned in the Show

• Handwrytten Shopify integration page: https://www.handwrytten.com/integrations/shopify/
• Handwrytten Shopify App Store listing: https://shopify.pxf.io/19EdgR 
• Creating Superfans (Brittany Hodak): https://brittanyhodak.com/book
• Klaviyo: https://www.klaviyo.com
• Zapier: https://zapier.com

Special offer mentioned: Request a free sample kit from Handwrytten (link above).